Sales & marketing
Wine marketing specialist Cathy Hicks has many years experience driving the marketing, promotion and branding of premium wines for domestic and global markets. After completing a Bachelor of Commerce (First Class Honours – Marketing Management) at Otago University, she worked in various industries in New Zealand, Australia and the UK, before specialising in her preferred field. She has held senior marketing roles with leading New Zealand wine companies Montana, Corbans and Lion Nathans’ Distinguished Vineyards division. In 2006, Cathy established an independent wine marketing consultancy, Vine Marketing Ltd.